Claims we can make now
The prototype can describe its proposed knit, GSM, fit, print method, and construction standard. Product pages label these as proposed specifications pending validation.
The product truth
FABRIC
BEATS
MARKETING.
Premium positioning starts with a measurable brief: fibre, knit, weight, finish, construction, print method, and test results.
Prototype material matrix
The brief before the claim.
These are intended production specifications. They become commercial claims only after the Fynd Commerce Platform supplier provides composition, test, and certification documents.
| Product | Material | Weight | Construction intent |
|---|---|---|---|
| Men’s heavyweight tee | Long-staple combed cotton single jersey | 240 GSM | Relaxed, enzyme washed, compacted |
| Women’s relaxed tee | Long-staple combed cotton | 220 GSM | Soft structured drape |
| Adult fine tee | Mercerised cotton jersey / cotton-modal interlock | 200 GSM | Clean surface and refined recovery |
| Children’s tees | Combed compact cotton | 200–220 GSM | Soft neck tape and easy movement |
| Sweatshirts and hoodies | Loopback French terry | 300–320 GSM | Substantial but India-wearable layering |
WHAT MUST BE PROVEN.
Fibre composition and traceability
Dimensional stability and shrinkage
Colourfastness and pilling
Print wash, abrasion and hand feel
Claims we will not invent
No organic, GOTS, Fairtrade, Better Cotton, factory, country-of-origin, sustainability, durability, or ethical-production claim appears without current supplier evidence.
Clear answers